About us

LifeCircle is a national social enterprise. We prepare families and organisations as they care for people through the final stages of life.

Defining the problem

Everyone’s life journey is different, but we all end up at the same place.

Despite the certainty of death, most families are uncertain, unprepared and unsupported, as they care for someone through the last stages of life.
Across society, death is a taboo subject – we don’t have a language, a narrative or a mental model for the last stages of life. We don’t have a way to share the wisdom and lived experience of others.

70% of Australians would wish to die at home. Less than 15% get to do so.
Over half of all Australians die in hospital – our least preferred place to die. Systems are overburdened, and pressure will increase with an ageing population.

Businesses whose work intersect with the last stages of life do not always know how to participate.

There is often a significant gap between what people would wish for in their last stages of life – and the reality of how things play out.

As a result, there are costs & consequences – human and economic. Of the 120,000 predictable deaths in Australia annually, more than half have regretful outcomes.

LifeCircle is building the go-to resource for community, and for industry, to address this problem at scale.

Our key insights

What we do

We help families to be better prepared and supported, to make the right decisions for their circumstances, and to be able to make the most of their time together.

We help organisations to improve the customer & employee experience, and achieve health, wellbeing and business benefits.

Who we support

Drawing on 30 years experience in non-clinical end-of-life caregiver support, and leveraging a global evidence base, we design and deliver solutions that strengthen the circles of care around people who are dying.

Circles of care

The inner circle is comprised of family and close friends. This group has the greatest impact on the experience of the person dying: they are often the influencers and decision-makers, yet they are currently under-served. We help this group through curated information and content, 1:1 support with LifeCircle Guides, and connection to  LifeCircle’s community of people who have been through this before. This is provided free of charge, right across Australia.

The outer circle are the groups of industry & service providers that the inner circle turns to for help. These comprise public and private sector organisations including aged care providers, healthcare services, insurers and financial services providers.
LifeCircle partners with these organisations through shared value commercial arrangements, and supports employees of these organisations,
as well as their clients & customers (inner circle). 

Through the outer circle, LifeCircle can gain greater reach and business can better serve their customers and employees at a critical event in their life. 

LifeCircle’s help is anchored in the final stage of life which we call ‘accompaniment’. This is the stage where someone is sick enough, or frail enough, that they might die.
We address key pressure points across the inner circle and the outer circle: at moments of significant health changes, in the most important conversations, and the last weeks & days of a person’s life.


Families are better prepared & supported, and more able to make better decisions on behalf of their loved one. Families see and feel the focus on what matters most to them.
Caregivers have greater resilience and wellbeing.
More Australians die in accordance with their preferences.

Organisations are better prepared, supported and effective, with tangible help available to customers and clients. Employees and care workers have more skills and support, experiencing greater resilience and wellbeing as they care for people and families through the last stages of life.

We are scaling up with an integrated system of parallel care, that sits alongside medical care. Our system helps to reduce the costs and consequences associated with the end of life – both social and economic.